Sunday, June 19, 2005

Product placement

This afternoon I saw The Deal. It is a political thriller involving oil.

Eschaton described it as liberal porn. My friend described it as a DVD movie. I suspect the gentlemen in the audience will identify with the comic relief elements. The ending has a cynical twist.

During the film I counted no less that four prominent camera shots of the Financial Times. A little heavy handed in my judgment. Apple also had a great camera shot. I am not a purist about these things, but a movie should never look like a commercial.

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