Companies charge as much as $15,000 to get content up on Digg, said Neil Patel, chief technology officer at the Internet marketing firm ACS. If a story becomes popular on Digg and generates links back to a marketer's Web site, that site may rise in search engine results and will not have to spend money on search advertising, he said.
For that amount of money you could buy numerous sponsorships at professional societies, user groups, and trade associations, thus generating good will along with website traffic.
Hat tip to Chris Abraham, who has a very funny comment.
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